From just my point of view :
The entire demo should be redone and by two or more professionnal skilled artists and some skilled programmer.
The level is really outdated and have very poor dans bad 3D art, simple textures not homogenous at all taken from the bad standard Wad.
All people know that advertisment is very important , for 3D the eye candy and 3D art quality is the key.
But perhaps the goal of the demo is not showing candy things but functionnality ??
I've just said like always what i think