u and v do not work in 6.5 any more. look at the wiki, HeelX wrote a cute shader for uv shifting, as well as the a6.5 offers a new possibility to shift uv params.

a single cylinder will always look flat, make a system of 3, independently rotating cylinders (at different speed, of different size and different opacity). the effect in the pic consists of at least 4 components, 2 fire layers, a green-blue layer, and the "tentacle"-effect at the entrance/cam pos.