Everyone that I know young and old, that love gaming, could care less about the ESRB. I think it is a shame that it cost money to get a rating though...it's like when people started buying bottled water, just never felt right, now we're all doing it.....makes you wonder if we're all just getting old.

p.s. MS is the evil empire and we all know it, no plans to upgrade to vista........untill I'm buying ziplock bags full of o2.