Very simple, there have been games that got approved by MS and SONY in the past, apart from the good relations they have because of their older full prized games.
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And wouldnt the software/game approving be far easier for developers (3dgs user in that cenario),
if the middle-ware is allredy approved?
Off course, but it's a chicken and egg thing when both are not yet approved. Off course there can be no egg when there's no chicken to lay it, so you'll need games in this case first.
Cheers