The reason different branches stick out like that is because the electrons being discharged from the ground look for the path through the air with the least resistance. However, when a 'branch' encounters too much resistance, it will go back to a path that does make it to the clouds.

Science lesson of the day.

Nice effect too

Jimmy died, today, he blew his brains out into the bay, in the state of mind, its my own private suicide. A stitch in time saves nine... what the hell does that mean?!?