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Great find on the smoke and mirrors!!!
Yes, the Penn & Teller game was the first thing to come to my mind too. 
I wonder if there is a market for a pure driving sim like there is for flight sims. My first thought would be no because almost anybody can drive (at least in the US) while few people get the chance to fly an airplane.
But then I'm thinking about all the gear-heads out there who would love to drive a $250,000 sports car...
The real trick is the fact that you are simulating an experience that almost everybody knows really well. I know Marco can tell you what it feels like to land a plane with a crosswind , but most of us don't. But almost everybody over the age of 18 in the US can tell you what it feels like to parallel park between two cars. 
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