Judging by that, it looks like this isn't geared for start-up companies. Even advanced start-ups. You need 3 games already published, and a degree of stability. Perhaps they would accept your project if it was already finished and released, that way the risk is reduced. But then again, look at all the 360 games you hear about, most are from existing large publishers. Looks like going through a publisher would be the only way to get on the Wii for a start-up.