Networking Ran Man. It's all about networking.

A lot depends on the type of game. I know Microsoft had (has?) a group that helps developers with causal game development for XBox Live. Sony and Nintendo may have similar groups since they are starting to push their download content.

Then there are 3rd party publishers you can pitch to.

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If you are thinking about pitching your games, you might want to look at the "Christian Game Developers Conference". It's in Portland, Oregon (about a day's drive up the I-5 for you ).

You missed this year, but if you check out their sponsor page, you might find some interested clients.