You can be considered different in a society that doesn't play games (although the perception of gamers is changing, and now we are not classified as "nerds" so often ), but in a gaming community, if you want to be super different, just playing normal games is not enough. If you want to achieve this goal, then you should choose to play INDIE games.
But I think, when talking about advertising and marketing, the main market still is the mainstream players.


"Things of the mind left untested by the senses are useless."