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Four areas off the top of my head: AI, Control, Design, Gameplay.

(( Warning: Half-baked rant coming on. ))

AI: It's getting better but, if we compared it to graphics, its roughly on pair with "8-bit" sprites.
In the next 10 years, hopefully we can move beyond simple pathfinding and state machines.

Control: The Wii-mote is cool, but limited.
How about a standard interface where you could use any control (joystick, laser-pointer, lightgun, etc.) with any game?
Or no control at all, just use a video camera to track player movement (they could do this in 1997, but it required a lot of computing).

Design: Even with 3DGameStudio (shameless plug ), its too hard to make great games.
Creating games should be as easy (or easier) than writing a book.

Gameplay: There are a lot of fun games out there, but there still isn't anything as popular as the "real" game of golf.
When you can create a game that is still played 100-years later by millions of people, that's good gameplay.

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