I've always loved press releases. For us, they've been one of the most (cost-)effective ways to get the word out. The Wonderful End of the World's already getting some great press; here's what we did for the release:

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DEJOBAAN GAMES RELEASES THE WONDERFUL END OF THE WORLD

January 25, 2008 - Cambridge, MA - Dejobaan Games, LLC has released its 12th title, The Wonderful End of the World, for Windows desktop PCs.

You can't save the whole world. It's going to be eaten by a mythological demon with the head of a fish. But as a puppet that absorbs all it touches, you can try to rescue as much of Earth's greatness as you can before the end arrives. The Wonderful End of the World is a new game for Windows PC available for $19.95 at www.dejobaan.com/wonderful.

In the beginning, you roam the Earth, capable of absorbing only the tiniest of objects. A glass marble you collect becomes your head, and a pair of jellybeans becomes your hands. Small creatures overwhelm you, with rats kicking you around and golden retrievers threatening to stomp you to pieces. But with every object you collect, your puppet self grows larger. Eventually, you'll become a towering behemoth with fire engines for arms and the ability to absorb entire buildings.

The Wonderful End of the World takes you through 12 unique locations, with over a thousand treasures to gather before the end comes. Steal some sweets from the candy store, where gummi fish swim in a blueberry river; visit a surrealist library to find that the words have literally leapt out of their books; and explore the Megalopolis, where you'll watch a lively end-of-the-world parade and then gobble it up before making your way to grab the tallest skyscraper ever built.

Availability and system requirements: The Wonderful End of the World is available as a demo and for purchase online at www.dejobaan.com/wonderful. The game requires Windows 2K, XP or Vista; a 1.5GHz processor; 1GB system memory; a 3D card with 128MB video memory; and Microsoft DirectX 9.0c or higher.