Any serious publisher is going to invest over $100,000 in any commercially viable project. They don't want a "click together" game made without a programmer using pre-made models. But it's what they think on first impression of the engine. And so they keep their $100,000.

If you knew nothing about the game engine or game programming, and you saw the gamestudio webpage, the click-together "no programming necessary" campaign, you'd not risk $100,000 on it either unless you were a fool. If you think seeking even $100,000 is unreasonably high for a commercial game budget, you know very little about the business side of the industry.

$100,000 is not enough to employ a programmer and an artist full time, while paying for a couple of 3DS Max licenses, legal consulting and trademark fees, logistical overhead such as travel expenses to attend meetings, a video projector, pitch kits and the extra freelance help any commercial project will require.

Those of us seeking to make a game with a budget of at least $100,000 won't even be able to pay for Unreal Engine or Gamebryo, so Torque or 3DGS are our only commercial options. Torque isn't associated with "Big Rigs". Guess which one someone with $100,000 would feel more comfortable investing their money in.

Positioning A7 Pro away from the Gamestudio brand (and it is different enough to warrant the new identity) will help those of us who feel unjustly at a disadvantage when trying to secure $100,000 of completion funding.