Still the reputation is not made frome the name. You can call your kid Ulf but it does not make a bad reputation in the beginning.

The reputation comes from projects, demos, games. There will be tons of bad games because of the customers almost being kids. To compensate this you simply need a very good project, a modern looking game or a really good demo, showcasing quality graphics, effects, shaders, sound and a little game-play.

Unity3d and Quest3d are only sexy because of their great demos.
C4-engine has very modern rendering features but only a bad looking demo. That is a reason why some people are suspicious. They say to themselves: When even the developer is not able to make something really good - then I cannot reach something better.

We dont have to care about this. It is not our glass of beer. But there are side-effects. If Conitec has better artworks, better demo and better reputation they will have more customers and more money to hire more skilled employees.
When they make their own modern demo then they will see the problems in workflow, problems that occur when you want to use models with more than one submesh / texture / uv plus shader. They will realize that a second uv-set is missing in mdl-format and they will better justify about scene-management.

I think that making a good demo or little game is just the solution for many problems.