I would create a model with basically a whole bunch of orange streaks for a texture, and then deform the verticies. There was a demo someone made that showed how to do this (it was a combination of that and a UV shader), but I don't know what the thread was called.

Code:
void main()
{
    cout << "I am MrCode,";
    cout << "hear me roar!";
    system("PAUSE");
}