It's definitely coming. I've already seen some game ads on Discovery channel, national and local tv channels. Not on free channels yet, but perhaps it will someday.

Apparently there's about as much money involved with blockbuster games as there is with movies. Just remember the 10 million dollar ad budget for Left 4 Dead, apparently it's worth spending money on.

I'm with you on the free tv thing by the way. Often I get the feeling to be doing nothing more but watch one ad after another,

Cheers