Thing is, I feel that if you've never played a MMOG then its unlikely that the "first" MMOG you play will be a educational one. As well, this survey is an attempt to let investors know that there is a market out there for the game. If you've never played a MMOG, you are less likely to pick up on the concept and thus less likely to give useful responses to the questions. So I need the strongest responses possible right off the bat and that means people that are familiar with the concept. After all, with the millions of people that play these types of games, I don't think I'll be lacking in number of respondents.
Your point is valid but I think it best to reach out to the non-mmo people once the game is out and proven rather than now, when it's still in development and completely unproven.