Well, I'd have to spend $3,500 to get MAX first, and I don't think I can do that right now.
I have Gamespace which can do texture baking fine and there is a nice level exporter. However, this is about a shader and not baking. Baking would not be desirable if one required the shine effect to be realtime. The Sims pic I posted is most likely an in engine shot, though I could be wrong.