will other engines like ours fight back?

i started this post to see what this community thinks gamestudio should do to deal with this new threat , or if you think this move by unity is not a threat and nothing needs to be done at all.

i'll start by saying this is a threat , i love game studio and would hate to switch over , but will if i have to for the features , im sure many like me , who cannot afford to upgrade to com or pro will feel the same way.

even though there are other free engines out there already that support nice features like shaders , irrlicht for example
they are not user friendly like this

this is what i think gamestudio should do , ad some of these nice features , like shaders support to the free lite c , and keep it free.

i feel this would keep most thinking of switching to stay and help bring in new people that might have started somewhere else


so what do you think , threat or not and what should we do about it if you think its a threat