This reminds me of an article I read a time ago:

http://www.popularmechanics.com/technology/military_law/4255750.html

I do think this is for publicity, after all, remember the fuzz the AC 130 gunship level made for CoDMW1.
And I know there are people who were looking forward to this, too excited by the images of gunned people who didnt fought back, dont get me wrong, I dont think videogames would be determinant in an unmoral or irrational future, but dont be naive to think that everyone that sits behind a screen actualy knows how to sepparate the stimulus from a fictitional enviroment.