It's called "Don't be evil..."
This here is pretty much my opinion:
http://www.techcrunch.com/2010/01/17/the-price-of-google-in-china/

Eric Schmidt, Google's CEO convinced the founders Page and Brin to accept the cencorship in China for business reasons, although they were against it. Seems they finally got their will...


I don't have a homepage, for god's sake!