One word names are better than 2 or longer word names.

"The ..." is bad, goes under.
"S..." is bad, too many others too.

Starting with Aa or a number will help to keep the Game present
at the beginning of Online-Lists / Collections.
(AaaaaaAaa! was a smart Choice...)

The name should not use non standard English characters (ä ü etc)

Next to the name, the title-screen / Teaser Picture / Logo is
THE most important artwork in the whole game.
Its often the first and only Artwork seen by users browsing
a list.
I wonder Why Artists often rush this out before the release.