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When I worked at Macromedia, we sold a heck of a lot of MAC Authorware and Director products it was a 50 / 50, Mac / PC split. The user base is very large, (tens of thousands for Director MAC users). As a company (3DGS) you need to expand markets to increase and maintian revenue. There are some plump MAC users out there that would spend big coin to get the 3D development capabilities of 3DGS.
There are a lot of graphic designers using MACs or at least there used to be. I was trained on one and in those days it was pounded in our heads that the MAC versions of Adobe/Macromedia software was superior to the PC ones. The fact that you could open your PC files on the MACs in the college lab was nice if you owned the software for your PC, too. Also, the commercial presses required MAC ZIP disks(back then..don't know about now). However, near the end of my college years it was becoming apparent, because of the increases in PC technology(speed being a big one), that the PC side of things had caught up, and I think the balance was shifting or has shifted in its favor. Even Kinkos dropped their Mac machines, at least in all the ones I've been in recently.
It's kind of like back in the days of the Amiga. It was built for graphics and in its day, if you were into desktop video production, that's what you used(good ol' Video Toasters). My other college lab(going way back) had a video production program and I was trained on the Amigas. We used good old Deluxe Paint, Imagine(for 3D), and a couple other multimedia programs. However, Amigas vanished and PCs got faster and they now use PCs in that lab today.
My User Contributions master list - my initial post links are down but scroll down page to find list to active links
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