For it pretty clear, developers of this 'game', used some kind of black marketing strategy, to make people talk about the game, angry review, people complaining that it's too violent and so on, simply and dirty PR move, that's cause they don't have anything else to offer. And as always, the main target is PROFIT. This 'game' can't really offer anything, and it's pretty obvious that they try to make PROFIT by making this 'game' as violent (scandalous) as possible, cause they will always find those people who will buy it, just to give it a try, after they see so many discussions about it. Pure PROFIT. But I think most of the people who will play this (aside from those who'll buy it just to fed their curiosity), are kids who'll get it illegally and some sick people, who will really enjoy it, and that's the thing that I don't really like.

Edit: about other violent games and high level of gore in them, I guess it's obvious too! You play any type of game, kill enemies in them and move on in order to succeed, to finish the game, to pull the lever at the end of the game (WOLF3D?), to move on with the storyline etc. But why do you kill innocent people in the game? For FUN?? Really? This game is just made to pull money from your pockets. It can't offer really anything to play.

Absolutely agree!