Making a good game is obviously the critical piece and we're all doing the best we can on limited budgets (or in most cases no budgets). But publishers and investors are interested in knowing if you can get the game to console and if you have a plan to do so (for them its all about making money and based on some studies the console market is growing and the PC market is shrinking). A good game development business plan has to take the console market into consideration. The PC market may make a comeback (and I hope it does) but its best to plan for all contingencies.