you can not meassure fun. you can only exclude bad points and anoying gameplays and bugs but the rest is unratable.
Or how in gods name can you explain tetris other then that.
some dont like deep stories or multiple paths some doe. So there is no guideline.
And whenever you run out of idea replace them with tits.
The entertainment industry does it all the time and they sell rubbish cds, movies and books with that method. So it must work.
something i enjoy the most are the enemies. Its no good fight if you dont fight a good villain. No matter if games, movies or fastfood.....*Die Ronald! i will kick your....!*
how to fight him is secondary and by far not that important to me.
But others dont care about that. So again no guideline visible.
cheers