CEO's and COO's of game companies...

Translated to consumer-english:

"From our perspective, this industry is about entertainment and it's about driving a consumer interface and engagement with content."

"We think that Nintendo does his job to entartain gamers. We are giving ("selling") gamers products for their needs."

I think what he was trying to say was; "hey, it's stupid; we thought of and made all these wonderful games, but no-one is playing our *cough* refreshing and original *cough* games, which is sad because our brilliant *cough* games will take this kind of entertainment to the next level."

I think it's bad judgment all together from that guy, did he even wonder what kind of games we would like or did he simply want to stubbornly release a game nobody might have bought even if it wás a good game?? Hehehe, if people want to make niche games, make sure there's a niche to begin with ...

(by the way, I think Nintendo ís doing a great job with their games, some blame them to be unoriginal, although true to some extent, I tend to disagree when looking at the big picture.)

Cheers

Nintendo's marketing stratagy is developing inovative ways of interacting with games. That is why he is stressing the interface and "engaging" content rather than bleeding-edge technology and immersion.

It's working, too. The Nintendo DS, in it's short life, has almost sold as many units as the Play Station 2. Currently in Japan, all of the top ten selling games are for the Wii (which also sells like hot-cakes).

Hiya.

Yeah, after a couple reads, I figured he was trying to sound "extra-intelligent" for his share holders. Make them think his used of words somehow relates to his expertise with games.

Here's my transalation:

"We at Nintendo want to make games people find fun and engaging to play".

Yeah. That sounds better.

It's not about what sounds nice and what not. It's just business language to make it complex to understand and a way to make consumers think "okay, I think I understand now let's translate this so it gives positive affection to me" where actually they ment that they don't sell good (or something) and then they had to make "official" publiciations of <insert minglemongle and new relase here>.



just some rant about how business works

The Nintendo translations are always a bit funny. But this is much better than some of the Sony quotes from Ken Kutaragi:

"It’s probably too cheap…" - talking about the PS3 price.
"[the PS3] is not a game machine…" - talking about the PS3 hardware.
"We do not care." - talking about competing with Nintendo
“[our goal is] for consumers to think to themselves 'I will work more hours to buy one'..." - preparing consumers for the $600 price tag.

LOL! I'm particularily fond of the last one... Man, those guys really know how to sweet-talk their consumers!

I wouldn't be surprised if that last translation was correct though ... it does fit the Japanese culture so to speak,

Cheers

Nintendo (Much like Disney) also made games relating to drug use... lol.

Look at Mario, Alice in Wonderland, etc...