Look what Ton Rosendal wrote, it is allowed to redistribute, to rebrand or to sell it. They just dont like that they use copyrighted images to do the marketing.
But really, if they do it right, like those companies selling different Linux-distributions, then it could make sense. Just imagine you could buy a cheap Blender 2.5 version in a shop with a good printed manual, with a telephone hotline and some video tutorials, samples and everything on a DVD. This is not a bad idea at all.
