This topic originated from a discussion about price points in games. However, due to the very helpfull and sometimes very emotional replies of some users, It became a help desk for all indie game developers that want to publish their games themselfs.

Error014 for example provided a very nice list of things one should check:
1) Are you running ads?
2) Are you sure you provided the necessary amount of PR? Posting trailers on YouTube is NOT enough. Sending press releases to many, many outlets would be a start. There are services for that, if you don't want to do it yourself.
I don't know your current sales, but I'm sure you'd see a nice spike if you get a favorably (maybe even bad or awful) review from bigger sites.
3) Have you made sure your website makes it easy and clear how to buy? Not for someone like you looking at it everyday, but for someone who's never been there before and is not web-savvy?
4) Are you closely analyzing your website-traffic and stats?
5) Are you providing Demos for your games?

Those a re a few things to consider. He also was kind enough to link us to this BLOG with alot of REALLY good information. Like those four links:
Indie Games pricing Issues
The wild economics of selling online
Two web sales mistakes you could be making right now
Let's kill the cheap and begging myth right now

Also, JibbSmart added three very useful links for self publishers.
GamePress Press releases - Create your own press release
Rock, Paper, Shotgun - Getting your game pre/reviewed
The Indie Database

Furhtermore, you can find some very helpfull and some not that much helpful tipps and opinions in the replies

interesting question !
i guess maybe you're right... because if you would have to choose between a bar of chocolate priced 1€uro and a bar of chocolate priced 10Cent.... i guess not many people would take the 10 cent bar of chocolate - and even then it would be seen as inferior ! To know that the 10 cent bar of chocolate is as good as a 1€uro bar of chocolate requires that you've already tasted both !
And commonly we only buy a 1 €uro bar of chocolate... Thus we would assume that there's something wrong with the 10 Cent bar of chocolate ...

Same thing with games on steam... if for example half life 2 is on there for 10 Cent, everybody would buy it instantly ! But if some unknown shooter would be there for 10 Cent not many people would buy it, because something has to be wrong with it...

I guess without knowledge we(at least i) are cautious and thus we can miss a good deal....

of course if you have knowledge about games and you buy a game for 19.99€ that's objectively (and also from the point of view of the developer) only worth 4.99€, then I'd be pretty pissed off (of course only because I know that the game isn't worth that much)...

Thus I guess, if you want to sell the game to people who have some knowledge about games, keep the price low
If you want to sell the game to people who only occasionally play games, raise the price

this interesting video is roughly about this topic :
http://www.youtube.com/watch?v=FREh6GyHk1k

I have actually bought all 3 games, I enjoy them Which reminds me, I've been working on feedback on GRUNTS for you, I will get that to you some day soon.

regards,

That's interesting. I would've thought that $5 USD is cheap enough that I wouldn't be too bothered if I didn't end up enjoying the game, but enough that I know the distributor's not just making a desperate attempt to increase sales. Obviously I would assume it's an indie game, and in this case it is.

These days I rarely get games that cost any more than $10, the exceptions being AAA titles that have critical acclaim and have given me good reason to believe I'll sink a lot of time into them.

Jibb

So you guys think that by raising the price, people are more interested?

so what is a fair price then? ambages sells for 10 US dollars (roughly 8 euros) and grutns for 5 and mosnters for 2. i could raise the price to 7 dollars for grunts and maybe 5 for monsters?
i think it would be unfair to charge more than 10 dollars for ambages, although suggested price from the publisher (who never does anything with the game, a shame) would be 15 dollars...

I don´t think that raising up prices could be a key to become the wanted resonance. It would be more important to catch potential interests over some puplic games, physical products in the store available. Maybe you have then the luck that more people visit your page and buy some other stuff from you.
And if there is no pub who is willed to risk his money for your budget productions you will be stay the same independent in the infinity ocean of budget developers. And all of them just want the same... earn some bugs for free time or life.

I can see Ambages being priced at $15. Anything less than that is a bit too far in the cheap side IMO. Monsters should probably be priced at $10. I would say $10 for GRUNTS as well but seeing as how 4 more episodes are on the way for that game, that would add up to $50 for the whole series...

considering that apple just published another version of its os with virtually no additional features but an upgrade price of 25$, I think your games are too cheap. On the other hand, minecraft costs only 20$...

Why not try raising the price a bit and compare sales to before? I'd be interested in the outcome.

If you do raise the price, bust out a press-release giving players a 5 day (or so) grace period in which to buy the games before prices go up.

Jibb

there is the next point. i do trailers and videos, upload them, post them on various websites but since i dont have the budget for big ass advertising, the games fall beneath the radar of most people...