Why defend in the first place?
Its his job.

Thats the deal. If you dont like it you can cancel this deal, die and do with eternety whatever you would like to.

You can try to get alive by yourself. But if you chose the god way the deal is life and sooner or later some sort of death.
And the retail slogan is the maxim: "if you find this product somewhere else cheaper, get the hell out of my shop and buy it there"

Your choice, his rules.

cheers