Perhaps its the "care free" atmosphere which is attracting so many people? If some people are told that nothing you could do would send you to hell, because there is no hell, some of them would want to follow.. and through this inspire a happy good willed church. As apposed to other religions, in which your chances of an eternity of torture and pain are pretty high.. unless you join and comit of course. It's all coming down to giving answers of the unexplainable. And if this guy's will is to help people, then all the power to him. But seeing as how he is taking a personal gain on it (jesus 2.0 driving a bmw? common...). Either way, if people arn't getting hurt I see no real problem, just a cheap comfort.