What's your source for this? Rare's games usually sell rather well..
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other than that i'd say forget about shaders , and concentrate on style and gameplay.
This is something I really agree with though, it should be in a sticky in the 'Starting with Gamestudio' threads. Don't focus on shaders at all as long as the game style and gameplay are total crap. Those need to be good first, otherwise no shader in the world would do any good.
Cheers
