"Flash" or "Shockwave" also follow such an easy approach for hobby developers.
But they still sound more sexy than "3D Game Studio".
And Gamestudio can realize more complex projects than them...


Think about it: Apple!
They would never be so succesfull today, if their Products would
be called Musicplayer FI2. and look like that:







no they look like that:






They are not technologically so much more advanced, the products simple have
a much better style and feeling maketed to the public.
Apple simply understood at one point how to marked and style
pretty casual technology in a "right" way.

People simply look for style nowerdays.