It must not be a full change.
As Conitec has gamestudio as Brandname, the gamestudio brand itself should not be dropped.

It is about the more expensive versions. (eg Pro)
If they would get a new market appearence, it would make the product more "sleek" for
proposing it as platform for development. (for the reasons discussed above)

Lite-C for example is also a new brand name. Conitec could have called it "3D Game Studio C",
wich would not have been a good choice.