I wrote my diploma thesis about RFID.
(the little radio tags, that will eventually replace the barcode in a couple of years
on all consumer products)

A main reference book, was actually "RFID for Dummies", mainly for
covering the topic in broad terms.
There where many other papers/books for specific points, but I actually used the book the most.

I had to kind of hide it in the references, putting it in the middle of the reference table, as it really
did not sound well to use a "for Dummies" book. (although the book is a good review of the industry/technology)

-> Wrong naming, can really hurt a product.