No. Its not good for those people, but heaven is good for those who choose it.

All people have a choice, one might think the Pharoah would have made a logical choice after the first nine plagues, but because he was hardheaded he finally lost the thing dearest to him.

http://en.wikipedia.org/wiki/Plagues_of_Egypt


And also if you have ever read the story you know that the Israelites were also not exempt from the death angel, but only those who spread lambs blood on their door frames were spared.

So there were also those choices.

As far as hell goes, we all have a choice. I choose to believe so I will go to heaven. There is no evil in that, there is only happiness for me. If someone else chooses not to then I am very sorry but there is nothing I can do.