That's a good question. Just to expand on our findings:

5. Pursuant to #3, ModDB really did well for us (http://www.moddb.com/games/aaaaa-a-reckless-disregard-for-gravity). Submit your title there, with an interesting set of screenshots and regular news, and you'll gain a fan base.

6. Social networking - Set up a Facebook page (http://www.facebook.com/pages/Dejobaan-Games/65299606629) and a Twitter account (@dejobaan/@roroDejobaan). Use them regularly for news that people actually want to hear. Don't talk about your dog or how crappy your day was.

7. Did I mention press releases?

I think we got about 30k visitors from that one press event. More as it comes, if anyone's interested.