They are creating the game for TTCocuk. That stands for Turk Telekom Cocuk(children). Turk Telekom is europe's one of the largest(subscriber count?) telecommunication companies. It has a lot of divisions, ISP, telephone, steam-like game distribution, online music distrubition etc. F.i i am currently using TTnet ADSL, ttnet being their ISP division. That's where the money comes from.

I am guessing they already had some kind of deal with Disney and Marvel, i remember seeing Hannah Montana(disney right?) stuff on tv commercials of TTCocuk.

news etc are still Turkish but you can see TTCocuk's english website here:
http://www.ttcocuk.com/home/index.aspx?lang=en