They share a very similar style, although you can't accuse id for ripping off Gearbox. Development of Rage began long before Borderlands was even announced.

I suppose I am looking most forward to the diversity and the technology Rage will offer. As well as offering a unique cast of characters (unlike the 30,000 cloned imps of the last game) Rage uses an interesting engine that allows them to stream unique texture data directly from the hard drive. Every single polygon in the game has been hand painted from scratch, so there is no such thing as tiling textures in Rage.

@Superku: Yes I've seen the trailer, it's very good! Have you seen the six part "Behind the Scenes" series on Youtube? It explains the game a lot better than a two minute trailer can.