Zappadong remids me at an alternative section. (Does the "alternative" sector still exists in the record store, or is it now all "gothic" or "independent"?) It remindes me at Frank Zappa, old comics like "ZACK!" or Zack de la Rocha. So in this attitude I find the idea of MPQ "zappadong - think about it" best.
But this idea would not fit in the life route of fogman "from HIV to MillionDollarBaby". I would personally dont interprete Zappadong with a underline. I would not route any interpretation.
I would prefer a comic style "Zappadong" with a big "!", rounded with a comic flash ...like