@ Azurite:
[I am kinda surprised that you have an account here so uhm.. Hi!]
I think the whole purpose of a crowdfunding project is to get closer to the consumers of a product and let the artist deliver something that the audience really wants,
as the audience decides wether they want the project to be fueled or not and this is also why c&c from the audience are really important for this stuff.

This Extra Credits video pretty much explains the point: (in this case for video games which is not much of a difference)
http://penny-arcade.com/patv/episode/crowdfunding