Why does it have to compete with CoD/BF3? There are alot of FPS's out there with their own stable fanbase. I think its a great genre, its just that most people making an fps make it SO damn cliche repetitive and boring, almost everytime I see a new Fps being made by an indie, the only thing "unique" about it is the choice of weapons and theme.....same boring crap, be it with unity or gamestudio.